Splash About the multi award-winning early years swimwear brand celebrates its 20th Birthday on 5th October. An innovative pioneer of children’s swimwear, the company is credited with creating the first open flat baby wetsuit, learn-to-swim jacket with adjustable buoyancy and many more!
Splash About has championed reusable swim nappies and sustainability for two decades and its flagship Happy Nappy is worn by thousands of babies every week world-wide – it’s insisted upon by swim schools globally because it offers the best protection against unwelcome faecal leaks. Splash About will celebrate its milestone birthday with 20% discount on its best-selling products using code SplashBirthday20 at checkout, valid until Monday 6th October.
“Giving every child the safest and happiest start in the water, with a commitment to innovate and deliver genuine lasting value unpins our ethos,” said Lesley Beach, Managing Director of Splash About International.
“We have stayed true to our goals and as a result become a trusted global brand in the early years swim market.”
Lesley continued, “During the past 20 years Splash About has transitioned from a box-bedroom to a 30,000 sq ft warehouse; we now sell in 50 countries, have EU and global distribution networks and last year we opened operations and logistic centres in Australia and the USA. It’s been an incredible journey but we’re not stopping yet, with sustainability coming more to the fore and advances in technology, we are only just getting started and can’t wait to see what the next 20 years has in store!”
Splash About’s Happy Nappy has set the benchmark for reusable swim nappies and is insisted upon by 95% of swim schools in the UK due to its effectiveness. The company was instrumental in working with the Government to develop the British Standards guidelines for Baby Swimming and wearing a reusable leak prevention nappy to keep pool water clean.
The Happy Nappy Duo went one step further in 2021 with its crypto-destroying technology; not only does it ensure cleaner pool water for all swimmers, but it is the only swim nappy recommended by swim schools that can be worn without a disposable underneath. It is an eco-friendly (and wallet-friendly) solution for parents and prevents thousands of disposables ending up in landfill every week, where they can take up to 500 years to decompose.
Over the past 10 years alone Splash About has received more than 250 awards from the UK parenting industry with the vast majority gold or platinum accolades. Wins include receiving gold for Mother & Baby’s Best Swim Product for five consecutive years.
In 2020 Splash About started supplying its range of swimwear and family fun water products to the UK leisure industry. It now supplies 85% of UK Holiday Parks including Haven, Center Parcs, Away Resorts, and Park Dean and has turned failing poolside retail from cost centres to profit centres.
