Made For Mums, a UK leading parenting platform published by Immediate Media, has opened entries for the Made For Mums Toilet & Bathtime Awards 2026, celebrating the very best products for changing, washing and toilet training.

From nappies and wipes to bath toys, skincare and potty training essentials, the awards recognise the brands parents genuinely trust to make everyday family life easier. Open to both established names and emerging brands, the awards are judged through extensive real-world testing by parents alongside the Made For Mums editorial team. 

Unlike lab-only testing, all shortlisted and winning products are assessed in family homes, reflecting how they perform in real life. Each year, parent testers and editors collectively log more than 1,000 hours of hands-on product testing. 

Dani Graph, Community Manager at Made For Mums, said:  “What makes these awards so powerful is that they’re rooted in real life. Our parent testers are using these products during busy mornings, bedtime routines and toilet-training ups and downs – exactly as other families would. That honest, lived experience is what parents trust, and it’s why the results resonate so strongly with our audience.” 

Ruairidh Pritchard, Digital Growth Lead at Made For Mums, added: “Parents are navigating recommendations in the age of AI, algorithms and endless sponsored content — and what they’re telling us is clear: they want proof that a product genuinely works in real homes. The Toilet & Bathtime Awards cut through the noise by offering something simple but powerful: products tested by parents, for parents, in real-world conditions.” 

Key dates – Made For Mums Toilet & Bathtime Awards 2026 

• Entries close: Monday 23 February 2026 (11:59pm) 
• Products available for judging: February–March 2026 
• Shortlist announced: Monday 16 March 2026 
• Winners revealed: Monday 23 March 2026 

Categories for 2026 

The awards cover a wide range of everyday parenting essentials, including: 

Nappies 

Best Disposable Nappies; Best Reusable Nappies; Best Nappies for Newborns; Best Overnight Nappies; Best Pull-Up Nappies; Best Budget Nappies; Best Swim Nappies; Best Nappy Subscription Service 

Wipes & Changing 

Best Baby Wipes; Best Reusable Wipes; Best Nappy Rash Cream; Best Changing Mat; Best Nappy Disposal System; Best Nappy Changing Accessory; Best Changing Bag; Best Changing Station 

Potty & Toilet Training 

Best Potty Training Product; Best Potty; Best Travel Potty; Best Toilet Training Seat; Best Step Stool; Best Toilet Training Accessory; Best Potty Training Pants; Best Mattress Protector 

Bathtime 

Best Baby Bath; Best Toddler Bath; Best Bath Support; Best Bath Mat; Best Bath Thermometer; Best Bathtime Toy; Best Bath Accessory; Best Bathtime Gift Set; Best Bathtime Storage 

Washing & Skincare 

Best Shampoo or Wash for Babies; Best Shampoo or Wash for Toddlers; Best Baby Bubble Bath; Best Products for Sensitive Skin; Best Post-Bath Skincare Product; Best Oral Care Products 

Towels, Eco & Innovation 

Best Baby Towel or Robe; Best Baby Washcloths; Best Eco Toilet or Bathtime Product; Best Innovation in Toilet or Bathtime 

(Categories subject to change.) 

Entry fee 

Each entry costs £250 + VAT, per product, per category. The fee is non-refundable. Products may be entered into multiple categories via separate entry forms. 

Judging process 

Each product is tested by two at-home parent testers, with an additional sample reviewed by the Made For Mums editorial team. Testing takes place over several weeks using a structured evaluation matrix to capture detailed, experience-led feedback. 

All shortlisted brands receive a free Shortlisted logo to use across social media and websites ahead of the winners’ announcement. 

What winners receive 

Winning or being shortlisted in the Made For Mums Toilet & Bathtime Awards offers year-round commercial and editorial benefits, including: 

• Editorial coverage on MadeForMums.com with click-to-buy links 
• Promotion across Made For Mums social channels 
• Inclusion in product guides, newsletters and seasonal content 
• Eligibility to license the official Made For Mums Toilet & Bathtime Awards 2026 badge for marketing and packaging 

In 2025 alone, Toilet & Bathtime Awards coverage generated over 200,000 impressions, with hundreds of award-winning products sold via TikTok Shop. 

How to enter 

Brands can enter via the Made For Mums Toilet & Bathtime Awards entry portal. Returning entrants using the same email address do not need to register again. 

Enter here: https://madeformumsawards.awardsplatform.com/