To support growth across the 0–6 category CuddleCo has announced an evolution of its commercial structure, reinforcing its commitment to supporting retail partners and driving growth across its portfolio, including CuddleCo, Doona, Inglesina and Mother & Baby.
Steve Smith has been promoted to Sales & Marketing Director, bringing together commercial and brand expertise to lead a more integrated approach, from in-store experience and brand positioning through to improved customer conversion.
CuddleCo also welcomes Rachel Lockett as Head of National Accounts. Joining the sales team, Rachel will work closely with key partners to accelerate category growth and deliver CuddleCo’s Shop the Room strategy, creating stronger retail environments and improving conversion.
Amber returns from maternity leave as Senior National Account Manager, continuing to support key partners across the retail network.
These appointments build on an established team. Chris continues as Trade Sales Director, with Drew and Charlotte supporting across field sales. Becky, CuddleCo’s Product Sales Trainer, and Emily, a registered midwife, lead both retail training and baby wellness workshops, supporting retailers while helping parents feel more confident and informed in their journey.
Together, this structure strengthens CuddleCo’s ability to deliver a more connected retail experience, simplifying the buying journey and reducing overwhelm for new parents.
As the business continues to expand across nursery furniture, travel, play and early years development, CuddleCo remains focused on creating a clear, confident category experience for families from pregnancy through to age six.
