Orchard Toys is working with Chantry Place shopping centre in Norwich to launch a new Peter Rabbit World Trail event over the Easter holidays.
It will take place at the centre from March 23 to April 14 and is aimed at heightening awareness of Orchard’s game and puzzle collection under The World Of Peter Rabbit banner.
To get involved, families can pick up a trail booklet from Langleys Toy Centre or The Works in the centre and hop off to collect letters around the centre before posting their entries into Langleys.
The first 3,000 entries will receive a free Peter Rabbit Word Trail badge, with Orchard Toys games and an H&M voucher up for grabs as prizes. There’s also a giant Peter Rabbit floor maze for families to play too.
Chloe Chambers, senior marketing executive at Orchard Toys said: “This is a fantastic free event for local and visiting families, and a really fun, interactive way to celebrate our brand-new Peter Rabbit collection with children and their parents. We’re excited to see the trail come to life at Chantry Place”.
General manager at Chantry Place Paul McCarthy added: “We have been wanting to collaborate with local games and jigsaw brand Orchard Toys for some time and being able to partner with them on A Peter Rabbit Word Trail is a real privilege for us. We know our visitors will love this free event, finding the charming characters on the word poster trail that the incredible designers at Orchard Toys have put together for us.”
