Nursery brand, Ickle Bubba, has partnered with Best selling Pregnancy, Bump, and Beyond author, Marie Louise, also known as the Modern Midwife, to support the brand in providing expert-led advice to its customers.
Marie is a registered midwife, a mother of two (and soon to be three, following her recent pregnancy announcement), and has established partnerships with various educators in the baby space, all of which she can use to provide helpful advice and guidance to those on their pregnancy and parenting journeys, aligning perfectly with Ickle Bubba’s brand pillars.
Emma Scorah, Marketing and Digital Director at Ickle Bubba, comments on the partnership: “We are always looking for more ways to support our customers through their pregnancy and parenting journeys. We strive to offer helpful advice, easy-to-follow guidance and a caring community to encourage and empower our customers as they navigate this new chapter in their lives. Marie is the perfect partner to help us achieve our goals.
“As one of the most influential midwives in the UK, with 12 years of experience, she shares trusted, evidence-based knowledge with her audience. As she navigates her pregnancy and welcomes her newest family member, now is a great time for us to partner with Marie, offering our customers and Marie the unique opportunity to move through the milestones of their journeys together.”
Through this partnership, Ickle Bubba and Marie will provide helpful content, including expert guidance, practical guides, and shared real-life experiences, with customers. This exclusive content will be accessible across various channels, such as social media, the Ickle Bubba blog, Bubble community emails, and in-person events throughout the duration of the partnership.
Marie comments: “I’m always careful about the brands I work with, because trust matters deeply to my audience. Ickle Bubba’s focus on amazing value, safety and real-world parenting aligns closely with the conversations I have every day with expectant and new parents.”
Learn more about the Ickle Bubba and Modern Midwife partnership here.
Marie is a registered midwife, a mother of two (and soon to be three, following her recent pregnancy announcement), and has established partnerships with various educators in the baby space, all of which she can use to provide helpful advice and guidance to those on their pregnancy and parenting journeys, aligning perfectly with Ickle Bubba’s brand pillars.
Emma Scorah, Marketing and Digital Director at Ickle Bubba, comments on the partnership: “We are always looking for more ways to support our customers through their pregnancy and parenting journeys. We strive to offer helpful advice, easy-to-follow guidance and a caring community to encourage and empower our customers as they navigate this new chapter in their lives. Marie is the perfect partner to help us achieve our goals.
“As one of the most influential midwives in the UK, with 12 years of experience, she shares trusted, evidence-based knowledge with her audience. As she navigates her pregnancy and welcomes her newest family member, now is a great time for us to partner with Marie, offering our customers and Marie the unique opportunity to move through the milestones of their journeys together.”
Through this partnership, Ickle Bubba and Marie will provide helpful content, including expert guidance, practical guides, and shared real-life experiences, with customers. This exclusive content will be accessible across various channels, such as social media, the Ickle Bubba blog, Bubble community emails, and in-person events throughout the duration of the partnership.
Marie comments: “I’m always careful about the brands I work with, because trust matters deeply to my audience. Ickle Bubba’s focus on amazing value, safety and real-world parenting aligns closely with the conversations I have every day with expectant and new parents.”
Learn more about the Ickle Bubba and Modern Midwife partnership here.
