This year, JoJo Maman Bébé marks a whole decade of being a B Corp certified company. To celebrate, they invited some of their little customers to get crafty, creative, and share what they love most about our planet.
Taking inspiration from their ideas, JoJo Maman Bébé has designed a limited-edition t-shirt that will launch online this summer. 20% of the sales from the t-shirt will contribute towards a donation to a charity partner.
The brand welcomed six children aged between 4-6 years old in a studio for a day filled with creativity, fun and a little bit of chaos. Together, they shared what they love most about our planet and explored simple ways we can all help take better care of it.
Among their favourite things about our planet were “the sun” and their “mummy,” while their heartfelt advice for protecting the Earth was to “recycle so that animals do not eat it and get poorly.”
When asked what they would do if they were in charge of the planet, their answers were both thoughtful and inspiring: “be kind and be good,” and “plant flowers.” It was a reminder that sometimes the biggest ideas come from the smallest but mightiest minds! To finish, the children picked up their paint brushes and brought their ideas to life on canvas.
In 2016, JoJo became the UK’s first B Corp childrenswear brand – an achievement they’re incredibly proud of. Being part of this global movement reflects their dedication to using business as a force for good, from how their products are made to how their stores operate, each choice is carefully considered. This initiative offered a meaningful way to celebrate that commitment by connecting with their community and learning from them how we can better care for our planet, all while encouraging the creativity and self-expression that sit at the heart of JoJo’s design DNA.
To find out more and watch videos from the day, visit the JoJo Maman Bébé blog:
jojomamanbebe.co.uk/little-extras/celebrating-10-years-as-a-b-corp
