RKW has expanded its Chicco nursery portfolio with three new additions to the brand’s soothing category: the Magia Rocker in Vanilla, Mia Rocker in Fossil and Zen Wave Rocker in Wooden Grey.
The launch gives nursery retailers a wider seating offer from Chicco, with each product supporting a different shopper need. The range covers multi-stage use, compact folding functionality and movement-led soothing, helping stockists provide clear choice across a key nursery category.
The Magia Rocker is a multi-functional seating solution suitable from birth up to 18kg. It features two recline positions, rocking and fixed-seat modes, and a soft newborn reducer for added comfort during the early months. A wooden toy bar supports sensory development, while the bouncer converts into a toddler chair to extend its use beyond infancy.
“The soothing category continues to be driven by products that offer flexibility, comfort and longer-term value. These new Chicco additions give retailers three distinct seating options, from compact and lightweight rockers to multi-functional products that grow with the child”
The Mia Rocker combines soothing features with a lightweight, foldable frame. Suitable from birth, it includes an organic cotton newborn reducer, two recline positions, eight melodies and a vibration function. Double-sided sensory toys provide added engagement, while the rocker also converts into a toddler chair suitable up to 18kg.
Completing the line-up, the Zen Wave Rocker offers a minimalist design inspired by natural movement. Powered by the baby’s own motion, it rocks gently in response to movement. Its lightweight frame, removable washable padding and compact footprint make it suited to families looking for a simple, space-conscious seating product.
Mike Acton, Nursery Category Director at RKW, said: “The soothing category continues to be driven by products that offer flexibility, comfort and longer-term value. These new Chicco additions give retailers three distinct seating options, from compact and lightweight rockers to multi-functional products that grow with the child.
“Chicco is a trusted name in nursery, and this range gives stockists a strong opportunity to strengthen their seating offer with products that combine everyday practicality, considered design and clear parent appeal.”
For more information, please contact:
sales@rkwltd.com | 0333 220 6070
