UK holiday park operator announces decision to only stock reusable swim nappies in poolside retail outlets.
Children’s swimwear specialist, Splash About has announced that Haven is the first Holiday Park in the UK to decide to solely sell its reusable Happy Nappy swim nappy for babies and toddlers under 3 years, in a bid to reduce disposable nappy use across its onsite swimming pools. This decision will save Haven 20 tonnes of waste annually, which is produced by single use disposable swim nappies across all 41 of its UK holiday resorts.
“Disposable swim nappy waste is a huge concern for holiday parks, the leisure sector and the environment, this is a bold and forward thinking move by Haven,” commented Bernadette Spofforth, Splash About’s Managing Director.
Lesley Beach, Finance and Operations Director at Splash About added, “Disposable swim nappies are not effective at containing unwelcome accidents, and as a consequence, faecal leaks can result in pool closures for cleaning, refilling and reheating – affecting all pool users and causing unnecessary expense, which in the current economic climate, pools can ill afford to accommodate.”
Lesley continued, “This is compounded with significant fines for waste disposal and the environmental cost of millions of nappies ending up in landfill every year, where they can take up to 500 years to decompose.”
“Haven is committed to taking paper swim nappies out of its pools to end the cycle of waste from disposables, so much so that we are heavily subsidising the cost of the Happy Nappy in all our poolside retail outlets, to make it easier for holidaymakers to ditch the disposable swim nappy for good.” Said Simon Palmer, Head of Activities & Leisure at Haven.
“Not only will this have a positive effect on the environment with, we estimate, a reduction of 20 tonnes of waste to landfill, but it will also enable us to meet our strict environmental targets and ensure we have the cleanest water for all our swimmers.” Simon Palmer concluded.
The Splash About Happy Nappy is the UK’s best-selling reusable swim nappy. For the past 20 years it has been recommended by 95 percent of baby swim schools as the de facto reusable swim nappy due to its highly effective award-winning design. British Standards Guidelines for Baby Swimming also consider it best practice for children under 3 years to wear a Happy Nappy to keep pool water clean.
Splash About now supplies 85 percent of the UK holiday and leisure market with its range of family fun swim products and its innovative business model is transforming the face of leisure retail. By focusing on retail theatre, strategic merchandising, online ordering, and stock guarantees, retail sales are optimised, especially during peak trading periods. This approach, coupled with exceptional customer service, has been attributed to the brand’s success in the leisure sector in just three years of operation – and notwithstanding the Covid pandemic.
