Weaning brand and developmental dining experts, Bibado, are proud to announce the appointment of Babybase as the UK distributor of its award-winning portfolio of expert-approved weaning products.
Babybase is one the UK’s longest-serving Nursery wholesaler, with over 25 years of experience. Andrew Kent, UK Sales Manager for Bibado, says of the partnership “Unrivalled expertise and connectivity in the industry, coupled with a genuine passion for our market-leading products, make Babybase a natural choice. Our combined market leadership and clout represent a huge opportunity to grow the footprint of a much-loved brand that is already in 1 in 5 UK households.”
Babybase will launch with a core line offering to UK independents. This comprises the original and best Bibado Coverall Weaning Bib – loved by experts and given the royal seal of approval by the coveted King’s Award for Enterprise in Innovation. The range also includes the multi-award-winning Dippit weaning spoon – hailed as ‘the ultimate innovation in feeding by Paediatric Occupational Therapist. Naturally, the No-Drop Handi Cutlery, an innovative ergonomic cutlery that attaches directly to the Bibado Coverall Bib, also forms part of the launch collection.
Seb Shrubb, Director of Babycase, comments, “We’ve had the pleasure of working with Andrew for many years within the nursery industry, so when he introduced us to this opportunity, we immediately recognised its potential. Shortly after, I visited friends with a young baby and, coincidentally, saw them using Bibado products—singing their praises the entire time. That first-hand endorsement confirmed what we already suspected: this was a standout opportunity we simply couldn’t pass up.”
In support of the partnership, Babybase is offering all new customers a 10% discount on initial orders. Please contact sales@babybase.co.uk 01886 887758 www.babybase.co.uk
