Don’t miss out on the August 2025 edition of Nursery Today! Packed with pages of news, views and hot products.
IN OUR FEATURES/SPOTLIGHT SECTION: we feature Baby Gifts (page 18), Compact Folds (page 32)
IN OUR RETAIL SECTION: Starting on page 12, Nursery Today catches up with Little Bubbas owner Katie Warne. Since opening her Ipswich store, Katie has focused on sustainable growth, deepening customer engagement, and staying ahead of nursery product trends, all while navigating a changing retail landscape.
COVER STORY: Part of the super stylish signature collection from Joie, the finiti really stands out in a class of its own. Featuring a classic, neutral pallet with on trend earth tones and statement vertical stitching, the finiti’s deluxe fabrics and super soft knits will keep little one’s cosied up in the lap of luxury. Sleek accents, including the powder coated chassis are combined with tasteful vegan leather details that really makes the finiti stand out from the crowd. Find out more by turning to page 10.
INTERVIEWS: This month our industry interviews shine a spotlight on both the Gift and Compact Fold product categories. You can gain helpful insights from Aurora World’s Creative Director Alanna Slocombe, Rainbow Designs’ Senior Brand Manager Zara Hynes, iCandy’s Director of Product Design Paul Walker, Joie’s Head of Product Management Damon Marriott, and Tutis Innovation Lead Vaidotas Staškūnas.
KIND + JUGEND 2025 PREVIEW: We kick off our preview of the show on page 26, then from page 28 you’ll find our interview with the show’s Director, Jörg Schmale, who shares his insight into what makes Kind + Jugend such a must-attend fixture. Starting over on page 30, we’ve also rounded up some of the exhibitors you’ll want to seek out and the gems you won’t want to miss once you get there.
CBME 2025 REVIEW: Fresh from his travels, Jonathan Feingold reports back from The Children Baby Maternity Expo (CBME) in Shanghai. You can find his write-up starting on page 16.
MEET THE PR’S: In the competitive nursery market, public relations isn’t just an add-on, it’s a driving force behind brand growth, trust, and recognition. Meet our industry specialist Nursery PR’s over on page 48.
PLUS: our regular columnists. On page 14, The Nursery Store’s Christy Foster introduces their new Chief Marketing Officer, Racheal Tansey-Brown, while over on page 36 Pramland’s John Barker looks ahead to the Harrogate show, shares his take on pricing trends, and offers practical advice for independent retailers – from picking the right brands to marketing smarter and creating incentives that drive results.
RETAILERS AND SUPPLIERS: if you have news or views that you would like considered for inclusion in the next issue, please email Editor Penny Franks at penny@lemapublishing.co.uk
