Following the Baby Products Industry Association’s (BPIA’s) hugely successful UK Pavilion at Kind + Jugend in Cologne this September, the Association is now exploring an exciting new opportunity — hosting a UK Pavilion at The Dubai Baby Expo, taking place 30 April – 2 May 2026.
BPIA is inviting expressions of interest from UK manufacturers and suppliers keen to showcase their products and expand into the growing Middle Eastern market.
The Dubai Baby Expo is the region’s largest international trade fair for baby, children’s and toy products. The 2025 event attracted nearly 15,000 visitors, including 700 VIP buyers, and featured 342 exhibiting brands. Attendees included key business buyers from across the UAE, Saudi Arabia, India, Kuwait, and Egypt — making it a powerful gateway to the region.
Marc Hardenberg, Chair of the BPIA, said: “In a member survey, many companies expressed strong interest in exhibiting in Dubai — a view reinforced in discussions during Kind + Jugend. We’re now in talks with the Dubai Baby Expo organisers to develop a dedicated BPIA exhibitor package, offering preferential rates and valuable added benefits such as a matchmaking service to connect UK brands with Middle Eastern retailers, buyers and distributors.”
Before confirming our pavilion space, we’re keen to assess demand. If your company is interested in participating in the BPIA UK Pavilion at Dubai Baby Expo 2026, please click the link button to register your interest and receive future updates on this exciting opportunity.
If you require further information, please contact Julie Milne – julie@b-p-a.org
You can express your interest HERE.
