When celebrities enter parenthood, many people are curious to follow their journeys – from their maternity style to what pushchair they use.
To reveal which celebrity parents influence us the most, the pushchair experts, iCandy, analysed Google data for almost 260 famous parents to discover the celeb mums and dads that we’re the most curious about.
The Most Influential Celebrity Parents
The data shows global superstar Rihanna is the world’s most influential celebrity parent, amassing more Google searches globally than any other celeb parent for things like her maternity style, nursery and buggy choices.
Having recently welcomed her second child, the singer became well known for her striking maternity outfits and fans around the world loved to follow her journey into motherhood.
Reality TV star, Kim Kardashian, ranks as the second most influential celebrity parent. The mother of four has millions of social media followers and Kim has been very open in sharing her children’s outfits, accessories and nurseries online, giving viewers a real window into her family life.
In third place is Molly-Mae – one of the most successful Love Islanders to date. Having recently welcomed baby Bambi to the world with her fiancé Tommy Fury, she has documented her motherhood journey on social media, giving her fans incredible access to her parenting lifestyle.
From her YouTube vlogs to her daily Instagram stories, Molly-Mae’s fans get to see lots of behind-the-scenes updates when it comes to raising her first child and the research shows people are clearly interested in all her choices for baby Bambi.
Making up the rest of the top five are American actress, Jennifer Lawrence, who gave birth to her first child earlier this year and Kate Middleton, the Princess of Wales, who has three children.
When it comes to the most influential fathers, Tom Brady takes the top spot, ranking in sixth place in the most influential celebrity parents list. Nick Jonas, Ed Sheeran and Daniel Radcliffe also feature within the top 20, ranking in 16th, 17th and 18th respectively.
The Top 20 Most Influential Celebrity Parents
| Rank | Celebrity | Total number of annual Google searches |
| 1 | Rihanna | 354,330 |
| 2 | Kim Kardashian | 36,460 |
| 3 | Molly-Mae | 27,770 |
| 4 | Jennifer Lawrence | 15,160 |
| 5 | Kate Middleton | 13,260 |
| 6 | Tom Brady | 12,040 |
| 7 | Kylie Jenner | 10,900 |
| 8 | Khloe Kardashian | 8,560 |
| 9 | Meghan Markle | 7,940 |
| 10 | Sophie Turner | 7,270 |
| 11 | Angelina Jolie | 6,090 |
| 12 | Blake Lively | 5,710 |
| 13 | Priyanka Chopra | 5,610 |
| 14 | Katy Perry | 5,220 |
| 15 | Beyonce | 4,560 |
| 16 | Nick Jonas | 3,160 |
| 17 | Ed Sheeran | 3,120 |
| 18 | Daniel Radcliffe | 2,780 |
| 19 | Kourtney Kardashian | 2,510 |
| 20 | Chrissy Teigen | 2,410 |
The Most Popular Celebrity Pushchairs
As well as the most influential famous parents, iCandy also analysed Google data to reveal which celeb pushchairs we’re searching for the most.
Topping the list is Molly-Mae, who shot to fame on series five of UK Love Island after finding love with Tommy Fury and capturing the hearts of the nation. Molly-Mae has brought fans along with every step of her journey since leaving the villa and has shared everything from her career highs to navigating the road to becoming a parent. Since becoming a mum, she’s been spotted using the iCandy Peach 7, in Biscotti and the iCandy Core pushchair as she documents her daily life with baby Bambi.
In second place is the Princess of Wales, Kate Middleton, with royal fans around the globe intrigued to know which pushchair the future Queen of England’s chose for her children. From ‘baby watch’ outside the Lindo Wing of London’s St. Mary’s Hospital, to the many public outings – what the young royals wore, and how they travelled, has often been shared far and wide online.
Kylie Jenner ranks in third place, with the social media star’s stroller piquing her fans’ interest. The mother of two has been fairly secretive about her family life, deciding to share less than some of her famous sisters. However, with so much influence over younger fans, the TV personality does give the odd glimpse into her life on her social platforms.
Rounding off the top five are The Duchess of Sussex, Meghan Markle, in fourth position, who has been settling into her new life with Prince Harry with their two children, and Kim Kardashian, in fifth place – the famous reality star who’s been influencing fans with her fashion choices for over 15 years.
The Most Popular Celeb Pushchairs
- Molly-Mae
- Kate Middleton
- Kylie Jenner
- Meghan Markle
- Kim Kardashian
- Khloe Kardashian
- Cardi B
- Beyonce
- Stacey Solomon
- Jennifer Lawrence
Methodology
To reveal the most influential celebrity parents, the research team at iCandy used Google Keyword Planner to calculate the global search volume for baby and parenting-related terms for 259 of the world’s most well-known parents.
Key terms used within the study are: baby, stroller, pram, pushchair, buggy, nursery and maternity outfit. The search volume for all terms was combined to create an overall influence total. The Totals were then ranked to reveal the most influential parents around the world.
Search volume was analysed between August 2022 – July 2023
All data correct – September 2023
www.icandyworld.com/pushchairs
