Don’t miss out on the February edition of Nursery Today! Packed with pages of news, views and hot products.
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IN OUR FEATURES/SPOTLIGHT SECTION: This month we focus on Nursery Furniture (page 17), Carriers (page 22), Nappy Changing & Toilet Training (page 32) and Bathtime (page 38).
IN OUR RETAIL SECTION: Over in our Retailer Interview, starting on page 14, we chat with Daisy Tree Baby owner Gemma Stewart. Since acquiring the business in 2023 and relocating to a landmark new store, Gemma reflects on reshaping the business, supporting modern families, and why being part of a parent’s first big purchase never loses its magic.
INTERVIEWS: From page 20, we catch up with CuddleCo’s Managing Director, Marc Kelly, who shares his insight into how nursery furniture is evolving. We also speak with retailer ebebek on page 19. Faruk Giray, UK Country Director, talks us through what he is seeing in store and online, from shifting expectations and popular styles to sustainability, value, and where the category is heading next.
Joie’s Head of Product Development, Damon Marriott, on page 25, and Nuna’s Product Manager, James Ward, on page 27, share their views on infant carriers which is a growing and thriving category, and give an insight into why this product category continues to resonate with today’s parents.
While Shnuggle’s Head of Marketing, Lynsey Parkes, shares her insights (page 35) into how the nappy changing category is evolving, from smarter purchasing choices and design-led products to the growing influence of sustainability, brand trust and social media.
COVER STORY: Check out over on page 10 why finiti bundles from Joie Signature simply fly off the shelves!
SPECIAL FEATURES: Wondering what trends we might see this year? Azaria’s Managing Director, Amber Steventon, takes a closer look at the nursery trends that could shape 2026. Turn to page 28 to find out more.
PLUS: Our contributors this month bring you articles of interest with Pramland’s John Barker (from page 12) sharing his thoughts while travelling on the road heading to an iCandy event. He reflects on a busy start to 2026, the ongoing pricing pressures facing independent retailers, and the product innovations currently exciting customers, while The Nursery Store’s Christy Foster shares why 2026 is shaping up to be a year full of opportunity for both families and the brands they love (page 9).
Jonathan Feingold delivers a fascinating piece starting on page 30, where he turns the lens on South Africa’s nursery market. From urban aspiration to rural practicality, it is a landscape defined by diversity in geography, demographics, and consumer behaviour. Jonathan explores how these differences influence product design, retail strategies, and brand success, offering a ground level view of a market that operates very differently from the UK.
RETAILERS AND SUPPLIERS: if you have news or views that you would like considered for inclusion in the next issue, please email Editor Penny Franks at penny@lemapublishing.co.uk
