This Reusable Nappy Week (25th April – 1st May), sustainable babycare brand Kit & Kin is celebrating the power of choice.

As one of the only eco nappy brands to provide both reusable and disposable options, Kit & Kin’s unique offering allows parents to test, learn and find out what works best for their family’s lifestyle – without the pressure of choosing a side. 

Co-founder Emma Bunton says: “At Kit & Kin we believe in providing parents with all the eco-friendly essentials they need to make the choice that works for them. If there’s one thing I’ve learned from being a mum, it’s that you have to do what feels right for you!”

Whatever they decide, be it a mix of the two or finding a favourite, customers can rest assured that they’re making a positive choice for our planet. Every Kit & Kin product is made using sustainable, plant-based materials and funds the protection of acres of precious rainforest, helping to build a cleaner, greener world for us all. 

Now in its 22nd year, Reusable Nappy Week has garnered international awareness with manufacturers, retailers, nappy libraries, councils, NGOs and parents all taking part – and 2022 is gearing up to be one of the biggest in its history. To encourage parents to try bringing a reusable into the mix, Kit & Kin is running an exciting special offer, knocking down the price of its award-winning cloth nappy by 25%, from £19.99 to £14.99 (available exclusively on from 25th April – 1st May).

Commenting on Kit & Kin’s unique nappy offering ahead of Reusable Nappy Week, co-founder Christopher Money said: “In a category often polarised between two camps, Kit & Kin’s inclusive approach has resonated widely with parents wanting to do their bit for the environment, but without sacrificing on performance or convenience

“We encourage parents to try out both the original eco nappy and our reusables to find the option that best suits them. Lots of our customers use a mix of the two, and they love the fact that they can buy them both from the same trusted brand. Making life that bit easier for families while helping to protect our planet is exactly what we’re all about at Kit & Kin, and we’re very proud to be making a difference.”

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