A new collaborative initiative from industry specialists – Prams for Good Campaign launches
Prams for Good aims to match families-in-need with pre-loved prams and pushchairs, to enable them to get out and about with their babies and children.
The Prams for Good campaign will take back pushchairs that are in good condition from families, influencers, brands and celebrities, and re-distribute them via a network of independent nursery retailers, logistics companies and local charities to families in need across the UK and overseas.
Approximately 14 million people currently live in poverty in the UK, including 4.2 million children – that’s one in every four children who do not have the essentials available to them to live[Rowntree Research 2020].
The campaign will bring together brands, nursery retailers, trade and consumer media, parents, celebrities and influencers to ‘each do their bit’ to help alleviate three main issues:
1 To help poverty-stricken families both in the UK and across the globe.
2 To improve physical, mental and emotional health, and aid bonding with baby, by giving parents a pram they can use to get outdoors with their child every day.
3 To work towards a greener planet – we aim to reduce landfill by recycling the prams that have life in them yet and can be given to a good home.
To find out more, please click HERE
